Chinavia Logo
View of Copenhagen city
Wonderful Copenhagen


Foto:Thomas Rousing&Wonderful Copenhagen
Welcome to


The Chinavia project was initiated in 2012 and works toward making Scandinavia more appealing and welcoming to Chinese travelers to ensure that Scandinavia keeps its position in the global competition to attract Chinese visitors.

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We have developed general toolkits and advice as well as special toolkits for businesses to adapt their service to accommodate the Chinese expectations, including hotels, restaurants, attractions, and retailers.

Herman K
Foto: Copenhagen Media Center


Our research reports examine trends in Chinese outbound travel in the context of economic and demographic developments and present the various preferences of Chinese tourists.

Foto: GoBoat

China-Ready Courses

The China-ready courses provide Scandinavian frontline service personnel and management with a better understanding of Chinese tourists and their service expectations.

Chinese and Zoo panda
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Project Highlight

Ever since the launching of the Chinavia project, we have conducted a series of exciting projects to brand the Nordic destinations to Chinese tourists. Here we pick a few highlights.

Blue colourful house in Copenhagen
Foto: Daniel Jensen
Region Hovedstaden
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